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A pest analysis has been performed on the current situation facing de beers in the following section, i will focus on the most important problems identified in the pest analysis for which we must find solutions and also on the most important positive forces that we must leverage to our advantage in order to maintain or gain market share. Swot analysis: strength: 1 de beers employs approximately 20,000 people around the world 2 order a unique custom essay on which is more attractive in wheatley, . Analysis of debeers 1 bg665 march 2005 catalyst diamonds on the rocks de beers case study rough diamonds courtesy of de beers group.
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